Working as a mobile developer, I created multiple apps during last couple years for companies I worked for, and eventually for personal projects. At the beginning, I though the goal for any developer was the release itself: shipping code and moving on, but I quickly found out that it was more frustrating than everything to stop here. That’s how I started thinking about what should be the next step and if a developer can actually do marketing and how.

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Benoit Pasquier

I’m a software engineer blogging about mobile development, UI/UX and self-improvement.

Senior Software Engineer ZALORA SEA